Role Playing in Education

Rohan Miller presented his findings on using Virtual Worlds/ Role Playing in Marketing education. An interesting conclusion:

-- Maybe foriegn students like RP more than locals. Likely because of the flattening of the field, by elimination of spoken communication?

-- Must have a detailed plan of activities and plots going into the exercises.

-- Industry engagement could be a future direction.

A Preliminary Review of Online Role-plays as a Tool for Experiential Learning in Marketing Education
ID: 24129
Type: Full Paper Topic: Content Development
Room: 17
Wed, Nov. 19 2:00 PM-2:30 PM
Authors:
Rohan Miller, The University of Sydney, Australia
Abstract:
Compared to marketing practitioners, marketing educators often lag in the adoption of e-learning technology. This paper explores the use of online role-plays to present learners with enhanced opportunities for interactive and experimental learning through active and immersive learning (Feinstein, Mann and Corsun 2002) to evoke higher order cognitive abilities in areas such as problem solving and judgement (Feinstein 2001). Student feedback suggests that adding online role-plays to the traditional lecture-tutorial model enables students to experientially apply theoretical applications to enhance learning. Possible future directions for role-plays in marketing communications are then discussed.