Trends in Content Dev: Invited Talk (Margaret Driscoll)

Margaret Driscoll, IBM Global Services, USA

Evolution of Corporate Training Models: Course Centric > Knowldge Centric >> D-I-Y

D-I-Y model is similar to the library model of learning. Train the learner to learn, then aide the learning with a librarian (informatician).

Corporate training spends 2/3rds of the dollar on administrative purposes alone. The new DIY model, per the presenter, eliminates the need for instructional design. It sounds shocking, but makes sense because when the learner is the explorer who stitches knowledge together, there is no need to make the courseware userfriendly and effective. I disagree, instructional design, in the sense of usability will be essential to use the resources.

Role Playing in Education

Rohan Miller presented his findings on using Virtual Worlds/ Role Playing in Marketing education. An interesting conclusion:

-- Maybe foriegn students like RP more than locals. Likely because of the flattening of the field, by elimination of spoken communication?

-- Must have a detailed plan of activities and plots going into the exercises.

-- Industry engagement could be a future direction.

A Preliminary Review of Online Role-plays as a Tool for Experiential Learning in Marketing Education
ID: 24129
Type: Full Paper Topic: Content Development
Room: 17
Wed, Nov. 19 2:00 PM-2:30 PM
Authors:
Rohan Miller, The University of Sydney, Australia
Abstract:
Compared to marketing practitioners, marketing educators often lag in the adoption of e-learning technology. This paper explores the use of online role-plays to present learners with enhanced opportunities for interactive and experimental learning through active and immersive learning (Feinstein, Mann and Corsun 2002) to evoke higher order cognitive abilities in areas such as problem solving and judgement (Feinstein 2001). Student feedback suggests that adding online role-plays to the traditional lecture-tutorial model enables students to experientially apply theoretical applications to enhance learning. Possible future directions for role-plays in marketing communications are then discussed.

Quality: Everyday

Apply for a NIST award for Quality:

http://www.quality.nist.gov/index.html

The Malcolm Baldrige National Quality Award was created by Public Law 100-107, signed into law on August 20, 1987. The Award Program, responsive to the purposes of Public Law 100-107, led to the creation of a new public-private partnership. Principal support for the program comes from the Foundation for the Malcolm Baldrige National Quality Award, established in 1988.

Diversity of recpts:

The 2007 Baldrige Award recipients—listed with their category—are:

PRO-TEC Coating Co., Leipsic, Ohio (small business)
Mercy Health System, Janesville, Wisc. (health care)
Sharp HealthCare, San Diego, Calif. (health care)
City of Coral Springs, Coral Springs, Fla. (nonprofit)
U.S. Army Armament Research, Development and Engineering Center (ARDEC), Picatinny Arsenal, N.J. (nonprofit)

Concept to Reality in One Week: Building a Computer Lab in Cambodia via a Facebook Application

This sounds fun, ambitious and so silicon valley: "This presentation will discuss show parts of the creation of a video blog that documented how a team of Seattle’s top developers and designers were given just one week to take the idea of building a computer lab for kids in Cambodia from concept to reality."

Relevance: Rapid Program / Team Development

Take Aways:
-- Building Apps in Facebook to fund-raise, awareness-raise, virally spread
-- ... ...

Take Aways:
-- Building Apps in Facebook to fund-raise, awareness-raise, virally spread
--
http://apps.facebook.com/labbuilder
-- Author's blog & web reality show: "A Startup A Week" profiles such rapid development projects

-- Microsoft Dreamspark: Free MS Licensed S/W for Students:

Developing and marketing graduate-level certificate programs

What: How Institutions Market Online Certificate Programs

Relevance: Aiding and improving marketing and positioning of CFPH in collaboration with program managers.

Take Away Points:

-- A framework available for evaluation of certificate program positioning
-- Who is NOT using cert. courses as a hook? No one! But they do not explicitly state that.
-- Burrell and Grizzel, 2008 and Gibbs 2008 say that program positioning quality is not as good as department positioning within universities.
-- Usability Testing of Cert Course Public Websites is Important: Most cert course program sites took the presenters 45 minutes to comprehend.
Caveat: The research scope is certificate programs for teaching eLearning / online learning / distance. But some points relevant because the study focussed on professional grad cert programs.

Positioning e-learning graduate certificate programs: Higher education and the development of a profession
Authors:
Shahron Williams van Rooij, George Mason University, USA
Larissa Lemp, George Mason University, USA
Abstract:
Institutions of higher education are developing and marketing graduate-level certificate programs aimed at individuals seeking to enter or advance in the e-learning profession. This presentation reports the results of a content analysis of 43 higher education e-learning certificate program Web sites to determine what audiences they target, how they describe their programs and what they state differentiates their programs from the competition. Results of the study indicate that both U.S. and international institutions marketing an e-learning graduate certificate program in the U.S. are clear and explicit about who they are, what they are offering, and what target audience they are seeking to reach. However, most programs sites do not include differentiators. This suggests that the providers have yet to identify what distinguishes their certificate programs from the competition, or that they have not yet found a way to articulate those differentiators

E-Learn - Sessions of Interest Today (Wed 11/19)

9:30 - 10:30
Sky 208
Capri 115

11:15 - 12:15
Skybox 210
11:15 AM
Concept to Reality in One Week: Building a Computer Lab in Cambodia via a Facebook Application
Kevin Leneway, Microsoft, USA

11:55
Capri 112:
Consider Your Style ~ A Customized Self-assessment Tool for Teaching Effectiveness in Online Environments
Natalie Abell, Corey Lee, Melissa Cain, Heather Wulff, The University of Findlay, USA


Capri 115
11:35 AM
Making Thinking Visible in Online Learning Environments
Pearl Chen, California State University, Los Angeles, USA


1:30 PM: Skybox 209
Knowledge Management applied to the SMART-COP based on the Criteria for Performance Excellence from the Malcolm Baldrige National Quality Award for Education
Warren Moseley, Brian Campbell, Southwestern Oklahoma State University, USA

1:30 PM: Skybox 206
Integrating Interaction in Distance Learning: A Comparative Analysis of Five Design Frameworks
Yoany Beldarrain, Florida Virtual School, USA

1:30 PM Capri 112 / Full Paper
Secondary Students Perceptions of Web-Based Learning
Michael Barbour, Angelene McLaren, Lin Zhang, Wayne State University, USA


2:00 PM Sky 209
A Preliminary Review of Online Role-plays as a Tool for Experiential Learning in Marketing Education
Rohan Miller, The University of Sydney, Australia


2:00 PM Capri 112 / Full Paper
What are they doing and how are they doing it? Rural student experiences in virtual schooling
Michael Barbour, Wayne State University, USA


Royale 3 / Panel
2:45 PM
Strategies for Successful Community-Building in Online Courses
Kris Parsons, Ashland University, USA; Gail Miles, Lenoir-Rhyne College, USA; Jackie Owens, Ashland University, USA; Susan Friguglietti, Lenoir-Rhyne College, USA



4:00 PM Royale Skybox 208 / Brief Paper

Does Intelligent Teachable Agent Enhance Interest and Task Performance?-The effects of Peer Tutoring/ KORI(KORea university intelligent agent) and Self-efficacy-
Yeonhee So, Kyungnam University, Korea (South); Sungkim Kim, Korea University, Korea (South)

4:20 PM Sky 210
Raising the Bar in Rich Media Creation and Deployment – a Technical Perspective.
John Morris, Drexel University, USA

Royale 5/6 / Research/Technical Showcase

Armaiti Island: A Virtual Environment for Educational Entrepreneurs
Carla Mathison, San Diego State University, USA

5:30 PM
IBM Virtual Education Center
Kristine Berry, IBM, STG User Technologies, USA; David Moore, IBM, USA

5:30 PM
Human-Video vs. Comics Character as Pedagogical Agents
Aphinan Jitjaroen, Rajamangala University of Technology, Lanna, Thailand

5:30 PM
The Effects of a Computer Simulated Animal on Children's Empathy and Humane Attitude
Yueh-Feng Lily Tsai, Simon Fraser University, Canada

Video Games Do NOT Traing the Brain

DOES playing computer games boost your brainpower? Not necessarily, seems to be the answer.

Walter Boot and colleagues at the University of Illinois, Urbana-Champaign, found that non-gamers showed no improvement in memory skills or the ability to multitask after spending more than 20 hours on one of three video games. This appears to contradict previous studies which detected superior mental aptitudes among habitual gamers.